The Idea
Here are a couple of examples of the ongoing Take Back Control campaign featuring Ned and Gil. As always, Gil makes a mess in his effort to help “manage” data while Ned uses solutions from IBM to cleanup Gil’s messes. Their comedic exchanges set the tone for each piece and created a fun way for IT professionals to learn the advantages IBM has over the competition.

What Happened
With a weath of material to draw on, inventing the amusing Gil and Ned situations was great fun. The “Mini G’’ concept used a fold out poster that illustrates Gil’s “great idea” to clone “Mini-G’s” of himself to help manage release of software applications. The “Survival Guide” stems from the “Worst Case Scenarios Survival Handbook” that helps HP customers looking to migrate to an IBM System p and again shows Gil’s amusing ways of dealing with problems. Emails were created for these pieces as well. Both pieces did a great job in continuing the campaign by entertaining and delivering information about IBM products to IT Professionals.